Adoption barriers and resistance to sustainable solutions in the automotive sector

authored by

Klaus Peter Wiedmann, Nadine Hennigs, Lars Pankalla, Martin Kassubek, Barbara Seegebarth

Abstract

Development of alternative fuels and engines in the automotive sector is a requirement for building a sustainable energy policy. However, private consumers' acceptance of technological alternatives to internal combustion engines is still minimal. This study has two objectives. Based on theoretical and empirical findings, this study examines risk-related adoption barriers and their impact upon innovation resistance to sustainable solutions in the automotive sector. In the next step, a cluster analysis leads to various groups of private drivers with reference to the risk dimensions as perceived by consumers in the context of a possible purchase of an NGV. The paper concludes with research and managerial implications as opportunities to address and overcome risk-related adoption barriers and individual consumer's innovation resistance.

Organisation(s)

Institute of Marketing und Management

Type

Article

Journal

Journal of business research

Volume

64

Pages

1201-1206

No. of pages

6

ISSN

0148-2963

Publication date

11.2011

Publication status

Published

Peer reviewed

Yes

ASJC Scopus subject areas

Marketing

Sustainable Development Goals

SDG 7 - Affordable and Clean Energy

Electronic version(s)

https://doi.org/10.1016/j.jbusres.2011.06.023 (Access: Closed)