Technology Management of Natural Gas Vehicles

Exploring Customers’ Perceived Risk Factors

authored by
Klaus Peter Wiedmann, Martin Kassubek, Nadine Hennigs, Lars Pankalla
Abstract

Developing alternative fuels and engines in the automotive sector touch the scope of duties for a sustainable and environmental energy policy with reference to the ecological and economic importance of automobiles. Within the ongoing trend to economical passenger cars and the growing number of offered alternative engines and technologies by the worldwide leading car manufactures, compressed natural gas (CNG) is seen as a short call alternative for traditional combustion engines. Understanding how firms can effectively manage the development of structural and technological challenges of alternatives technologies has become an important topic to researchers and practitioners in recent years. Part of this interest stems from the target of car manufactures and power suppliers to participate in the development of sustainable traffic solutions. In spite of the development of technologies with lower carbon dioxide emissions, the question of why the registration numbers of natural gas vehicles (NGVs) are contemporary lower as petrol or diesel driven passenger cars has been largely neglected by academic research.

Organisation(s)
Institute of Marketing und Management
Type
Conference contribution
Pages
451
No. of pages
1
Publication date
2015
Publication status
Published
Peer reviewed
Yes
ASJC Scopus subject areas
Marketing, Strategy and Management
Sustainable Development Goals
SDG 7 - Affordable and Clean Energy
Electronic version(s)
https://doi.org/10.1007/978-3-319-18687-0_165 (Access: Closed)