Consumer purchase intentions for electric vehicles

Is green more important than price and range?

authored by: Kenan Degirmenci, Michael H. Breitner
Abstract: In view of global warming and climate change, a transition from combustion to electric vehicles (EVs) can help to reduce greenhouse gas emissions and improve air quality. However, high acquisition costs and short driving ranges are considered to be main factors which impede the diffusion of EVs. Since electricity needs to be produced from renewable energy sources for EVs to be a true green alternative, the environmental performance of EVs is also presumed to be an important factor. This paper investigates the role of environmental performance compared to price value and range confidence regarding consumer purchase intentions for EVs. To develop our hypothesis, we interview 40 end-user subjects about their beliefs toward EVs. Then, we perform 167 test drives with a plug-in battery EV and conduct a survey with the participants to test the hypothesis. Results of a structural equation modeling support the hypothesis that the environmental performance of EVs is a stronger predictor of attitude and thus purchase intention than price value and range confidence.
Organisation(s): Faculty of Economics and Management
External Organisation(s): Queensland University of Technology
Type: Article
Journal: Transportation Research Part D: Transport and Environment
Volume: 51
Pages: 250-260
No. of pages: 11
ISSN: 1361-9209
Publication date: 01.03.2017
Publication status: Published
Peer reviewed: Yes
ASJC Scopus subject areas: Civil and Structural Engineering, Transportation, General Environmental Science
Sustainable Development Goals: SDG 7 - Affordable and Clean Energy, SDG 13 - Climate Action
Electronic version(s): https://eprints.qut.edu.au/102860/1/TRD_2016_302_Accepted_Version.pdf (Access: Open)
https://doi.org/10.1016/j.trd.2017.01.001 (Access: Closed)