Consumer purchase intentions for electric vehicles

Is green more important than price and range?

verfasst von

Kenan Degirmenci, Michael H. Breitner

Abstract

In view of global warming and climate change, a transition from combustion to electric vehicles (EVs) can help to reduce greenhouse gas emissions and improve air quality. However, high acquisition costs and short driving ranges are considered to be main factors which impede the diffusion of EVs. Since electricity needs to be produced from renewable energy sources for EVs to be a true green alternative, the environmental performance of EVs is also presumed to be an important factor. This paper investigates the role of environmental performance compared to price value and range confidence regarding consumer purchase intentions for EVs. To develop our hypothesis, we interview 40 end-user subjects about their beliefs toward EVs. Then, we perform 167 test drives with a plug-in battery EV and conduct a survey with the participants to test the hypothesis. Results of a structural equation modeling support the hypothesis that the environmental performance of EVs is a stronger predictor of attitude and thus purchase intention than price value and range confidence.

Organisationseinheit(en)

Wirtschaftswissenschaftliche Fakultät

Externe Organisation(en)

Queensland University of Technology

Typ

Artikel

Journal

Transportation Research Part D: Transport and Environment

Band

51

Seiten

250-260

Anzahl der Seiten

11

ISSN

1361-9209

Publikationsdatum

01.03.2017

Publikationsstatus

Veröffentlicht

Peer-reviewed

Ja

ASJC Scopus Sachgebiete

Tief- und Ingenieurbau, Verkehr, Allgemeine Umweltwissenschaft

Ziele für nachhaltige Entwicklung

SDG 7 – Erschwingliche und saubere Energie, SDG 13 – Klimaschutzmaßnahmen

Elektronische Version(en)

https://eprints.qut.edu.au/102860/1/TRD_2016_302_Accepted_Version.pdf (Zugang: Offen)
https://doi.org/10.1016/j.trd.2017.01.001 (Zugang: Geschlossen)