The use of the Theory of Planned Behaviour as a Conceptual Framework to Understand and Promote Health Recommendations During the First Wave of COVID-19 in Mexico City

verfasst von

Nuria Álvarez Agüí, Enrique Cáceres Nieto, Manuel Alejandro García Martínez, Josafat I. Hernández Cervantes, Rosa Lidia López Bejarano, Pablo Soto Mota, Adrian Vargas Lopez

Abstract

In this study, we apply the Theory of Planned Behavior to understand the factors that explained adherence to health recommendations during the first wave of Covid-19 in Mexico City. To do this, we designed and implemented an online survey on prevention measures (N=2,794). In addition, we generate an empirical model based on the Theory of Planned Behavior to hypothesize about correlations between variables in the survey. In addition, we included four simple experiments in the survey. We found that norms, attitudes and perception of control are correlated with the planning and adoption of preventive actions. In the experiments we observe (1) that corruption reduces the credibility of the government with respect to the health crisis (n=414), (2) doctors are more persuasive about prevention (n=681), and (3) masks generate feelings of security (n=700). We conclude that the Theory of Planned Behavior is useful to make sense of data from surveys like ours. We encourage governments in developing countries to use methods like ours to collect and interpret data, even if provisional, to respond to future health crises.

Externe Organisation(en)

Monterrey Institute of Technology and Higher Education (ITESM)
Complutense Universität Madrid (UCM)
Universidad Nacional Autónoma de México (UNAM)
Norwegian School of Economics (NHH)

Typ

Artikel

Journal

Nova scientia

Band

15

Seiten

1-31

ISSN

2007-0705

Publikationsdatum

2023

Publikationsstatus

Veröffentlicht

Peer-reviewed

Ja

Ziele für nachhaltige Entwicklung

SDG 16 – Frieden, Gerechtigkeit und starke Institutionen

Elektronische Version(en)

https://doi.org/10.21640/ns.v15i30.3018 (Zugang: Offen)