An international perspectiveon luxury brand and country-of-origin effect

verfasst von

Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli, Klaus Peter Wiedmann, Nadine Hennigs, Astrid Siebels, Priscilla Chan, Junji Tsuchiya, Samuel Rabino, Irina Ivanovna Skorobogatykh, Bart Weitz, Hyunjoo Oh, Rahul Singh

Abstract

The effects of the country-of-origin (COO) upon consumer perceptions and purchase intentions remain of interest to marketing researchers. Our paper analyses the perception of the COO and of brands, and their influence on consumer perception and purchasing intention. A cross-national sample was set up in order to obtain a more complex understanding of how the COO concept operates in various countries across different product categories (convenience products, shopping goods and specialty/luxury products).

Organisationseinheit(en)

Institut für Marketing und Management

Externe Organisation(en)

Università degli Studi di Firenze (UniFi)
NEOMA Business School
Hong Kong Polytechnic University
Waseda University
Plekhanov Russian University of Economics
University of Florida
Birla Institute of Management Technology (BIMTECH)
Northeastern University

Typ

Artikel

Journal

Journal of Brand Management

Band

16

Seiten

323-337

Anzahl der Seiten

15

ISSN

1350-231X

Publikationsdatum

07.05.2009

Publikationsstatus

Veröffentlicht

Peer-reviewed

Ja

ASJC Scopus Sachgebiete

Strategie und Management, Marketing

Ziele für nachhaltige Entwicklung

SDG 12 – Verantwortungsvoller Konsum und Produktion

Elektronische Version(en)

https://doi.org/10.1057/bm.2008.52 (Zugang: Geschlossen)