The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being

verfasst von

Barbara Seegebarth, Mathias Peyer, Ingo Balderjahn, Klaus Peter Wiedmann

Abstract

This article introduces the concept of sustainability-rooted anticonsumption (SRAC), which refers to consumers' anticonsumption practices of voluntary simplicity in living and, on a smaller level, collaborative consumption and boycotting with the goal of supporting sustainable economic development. The SRAC measurement approach is validated based on three empirical studies. Results of a representative German sample (Study 2) reveal that SRAC is predominantly negatively linked to consumer overconsumption dispositions. Exemplary, voluntary simplification and boycott intention may result in declining levels of indebtedness. Study 3 shows that psychosocial well-being is positively related to SRAC and overconsumption. However, a simplified lifestyle and a greater willingness to boycott are not necessarily associated with psychosocial well-being. This article provides insights for practitioners and policymakers to leverage existing SRAC values via "new" business models (sharing offers) or to influence the existing level of consciousness to effectively pave the way for solid progress in the sustainability movement.

Organisationseinheit(en)

Institut für Marketing und Management

Externe Organisation(en)

Technische Universität Braunschweig
Universität Potsdam

Typ

Artikel

Journal

Journal of consumer affairs

Band

50

Seiten

68-99

Anzahl der Seiten

32

ISSN

0022-0078

Publikationsdatum

04.04.2016

Publikationsstatus

Veröffentlicht

Peer-reviewed

Ja

ASJC Scopus Sachgebiete

Soziologie und Politikwissenschaften, Volkswirtschaftslehre, Ökonometrie und Finanzen (insg.)

Ziele für nachhaltige Entwicklung

SDG 8 – Anständige Arbeitsbedingungen und wirtschaftliches Wachstum

Elektronische Version(en)

https://doi.org/10.1111/joca.12077 (Zugang: Geschlossen)